Some days it’s easy to get out for your morning ride. On other days it can be more of a challenge—especially if there’s cold weather in the forecast. When winter threatens to keep you off your bike, zip up in our Women’s Prime Alpha Jacket for the extra warmth you need to hit the road. Ideal for layering over a base layer and under a rain shell, this cycling jacket keeps you comfortable from start to finish thanks to lightweight Polartec® Alpha® insulation and breathable, moisture-wicking exterior fabric.
With decades of experience offering quality bikes and service, you can rest assured we have deeply considered the quality of the products we sell and have the technical skills to assist you.
We genuinely want our riders to love their cycling and to achieve this we focus on ensuring our riders purchase the bike they truly need and want and fits their riding purpose.
We also genuinely want to look after our riders post purchase - its a duty of care that we take seriously.
Lastly, we are riders ourselves. We are in this business because we are genuinely passionate about riding all types of bikes and are here to share our knowledge to help enhance your riding experience.